Someone finally fucking said it.
Christopher Hitchens (via yzma)
Let’s get back to our real linguistic roots and speak only Indic languages with cuneiform writing, JUST LIKE JESUS DID OMG (even though Jesus never even wrote anything about himself, he let all the other losers do the hard work)
There is, however, a fundamental problem with striving to ‘rebrand Africa’. For the sake of this argument, in a contemporary context, we take branding to mean the set of stories that describes the problems an institution, organization, or individual solves, who they serve and how they solve and serve. A brand, therefore, is not merely a logo, but a coordinated effort to communicate multiple stories to multiple audiences in order to achieve a set of goals, usually financial. Historically, you can only brand what you own, and a brand announces to the community who owns the branded object. The questions now shift. Who owns Africa? To whom is the brand announced? Who benefits from the brand Africa as it stands now, and who will benefit from a rebranding?
Current rhetoric also falls under this line of questioning. The term now is that Africa is rising, which begs the questions: when did it fall? Who is responsible for its falling? From where is it rising? And to where is it going? Again, we see a shifting in the narrative. Africa’s rising is a subjective one, relative to one’s relationship with Africa. If you are able to locate yourself in a temporal, spatial, economic and academic position that is above Africa, then you’re quite literally looking down on Africa and commending it for its efforts in rising to your level.
Are you, African, insulted yet? No? Very well, let’s continue. Afrolicious' "Open Letter to African Writers, Artists and Creators of the 21st Century" (via sextus—empiricus)